Diversity also means diversity of ownership. Ownership of radio and television broadcasters in Canada is held by some major interests. However, independent broadcasters are entrepreneurs that, for example, will invest in platforms that don't belong to conventional niches and thus add to cultural diversity.
Take the OutTV channel, for example, which represents the LGBTQ2 community and signs agreements with Apple and in Australia. Consider the Pelmorex corporation as well, which broadcasts the weather in Canada, Spain and Portugal and is targeting the Latin American market. These entrepreneurs create solid corporations, like Stingray, which is established in more than 100 countries and has hundreds of millions of subscribers outside Canada. That's not what the major platforms like Bell, Vidéotron and others do, but the entrepreneurs that belong to the Independent Broadcasters Group invest and export.