Chair, thank you for helping me learn a new phrase. I will also shorten my time so everyone gets a chance.
I appreciate everyone's time. This has been extremely helpful.
I know Mr. Skolnik mentioned creators and performers in our culture or industry. You used the word “devastating”, and I could not agree more. Digital content more and more is becoming demonetized. For so many consumers, music has become practically free, writing is becoming free, people obtaining videos and images is practically free. We all know that creating art and creating music, those stories, take years of dedication. That requires a means of support. If things aren't going to change, a lot of our art is going to basically cease to be sustainable.
Because of the pandemic, artists are not able to work and perform in congregate settings. By one of my definitions, art brings people together. Therefore we really do need to support creativity more than ever.
I very much appreciate, Mr. Skolnik, your passion in this. I also appreciate that you mentioned our pre-study was important to move things forward in an expedited manner.
I'll get right to the amendments. I'll only talk about one today, which is the amendment you are concerned might reduce the requirement to use Canadian talent and result in broadcasting undertakings no longer having an obligation to use Canadian talent.
How can we enshrine that idea that we want to maintain Canadian content? I know you used a series as an example.