There's nothing that precludes that, but the issue with local news is not visibility or interest or, in fact, viewership. Viewership for local news is quite strong. The issue is really the financial model.
Before, we were talking about “an advertiser”; the issue is “advertising”. There's only one source of revenue that sustains and supports local stations and local news. There needs to be a dual source of advertising, because money and resources are shifting from advertising to subscription or [Technical difficulty—Editor] local news. The problem is the revenue.
We've talked about the COVID-19 impact. The problem is, when you have declining advertising revenue and you have a seismic shock that has happened, when advertising dropped 40% in Q2 of 2020 overnight with COVID, how do you bring that back up to levels you had before? It really is that the model is not working for local news, but it's the financial model and we've been trying to resolve that issue for quite some time.
We've talked very quickly about the NFL. The NFL deal has a lot in it for broadcasters as well, on NBC, Fox, CBS and all the other broadcasters. It's a mix of different platforms. People do watch live television. There's mixed viewing, mixed opportunities, linear and non-linear. It's a new consumer behaviour.