Can I add to that for just a second? We have to realize that the work we produce here in Canada, the body of work, is every bit as good as any other product from any other country. All I need to say is Schitt's Creek for us to recognize as Canadians the value of the work that we do.
The problem is that if we don't support it, if we don't make sure it's on prime-time viewing, if Canadians don't see it and if the world doesn't see it, then it will be perceived as not being of the same standard as others, but if we promote it the way other countries promote their content, then it will be world-renowned, like Schitt's Creek.