We can get you more examples, specifically of how the original content is promoted. There are other countries. I would say that in Great Britain the BBC has done a really good job of doing this. It's not usually the U.S. that is promoting it in that way, because it is the larger entity that has the well-known system.
The only thing I would actually throw into this, which we haven't talked about, is a star system. A star system promotes individual artists, individual actors so that they are the draw towards the movies. The U.S. does this extremely well, as do other countries. We don't even have a star system here in Canada that could highlight individuals who are actors, who would then bring in the work towards them.