We're in the business of regulation, so we're probably used to parties and stakeholders interpreting our rules. I wouldn't ever accuse them of trying to circumvent them, but perhaps they interpret them in a way that they believe is consistent with the rules but to their advantage.
Honestly, our task will be to develop a new framework that is reflective of the various lines of businesses, both traditional and emerging. In a win-win situation, that framework should incentivize behaviour, not just prescribe it. It shouldn't be only “thou shalt do this or that”; it should also give them reason to follow our rules. I'm confident we can develop such a framework based on the evidence we'll gather from all parties.
I'm not evading the question, but I think we can develop a framework that will be a win-win for Canadian culture in the broadcasting sector and for the participants in the marketplace.