That's a wonderful question. I don't think I did a very good job of answering Mr. Champoux at the beginning in response to his very first question.
To be honest, I'll say two things. First, we're a regulator, and what we do, by definition, is that we make those difficult decisions. Our job is to balance competing and sometimes conflicting parties and measures to reach an equitable, fair outcome. That's exactly what we will have to do as we balance the various pros and cons of different regulatory approaches.
In a short answer to your question, the hardest thing we will face is defining what is equitable. When you say to a traditional broadcaster—I'm making something up here—that we want in particular a focus on news or we want in particular a focus on original French-language programming, how will that compare to an OTT provider simply giving money—contributing financially, but not in terms of actually developing or distributing Canadian stories?
It will be the different lines of business, the different things they bring to the market, in how one reaches a determination about what is equitable. I'm being very candid, but that, I think, will be the biggest challenge.