Thank you, Mr. Chair.
I'll turn to you, Mr. Payette. You're very busy today.
I want to address a statement that you repeated earlier and that caught my attention. You said that content, not the way in which it's distributed, should be regulated. I find that intriguing, especially with respect to social media.
You also spoke about TikTok, which is an extremely significant way for today's youth to connect with the world of music and to shape their tastes. This influence will last for years to come.
I want to know how we can ensure discoverability on these platforms, knowing that YouTubers can't really be regulated. You can't tell them what to put on their personal channels, even if they seek to obtain hundreds of thousands of subscribers.
How do you view this situation? Do you know of any ways to regulate this so that everyone is happy?