The best answer, and probably the one that's going to be most solid, will be answers that come from the publishers themselves, so today we are sharing with the committee the impact, if you will, from two publishers, one big and one small. I hope Jeff will forgive me if I say that he's small. I'm sure he is doing well in Sault Ste. Marie and in the markets he's operating in, but obviously it's not a national outlet.
If we look at Jeff Elgie and Village Media, which is involved in various local news markets in northern Ontario, they themselves.... I think that's the best way to get the numbers. Don't take it from Facebook. You should take it from the publishers themselves. He is saying that in January 2021, free distribution from two platforms alone, Google and Facebook, accounted for 24 million page views back to his site. More concretely, as a business, if you were to ask him the value of those 24 million page views, his estimate is close to half a million dollars in January 2021. That's the Village Media case.
In the Globe and Mail case, as I said, the package is with the committee. It is translated into both official languages, but I was told the committee would not receive these until tomorrow. I regret that, but I understand there is no way around it even though we submitted it earlier last week. The Globe and Mail case study shows a publisher that is pursuing a different strategy—not just ads but also subscription, which is very important, if I understand correctly—by combining by their award-winning Sophi AI technology with free Facebook tools. In part due to these Facebook tools, they had a record subscription year in 2020.
We did a joint case study with them, so they obviously signed off on it. You can read up on the case study to understand how they feel they found success on Facebook. Of course, we hope these case studies.... We put them out there to the public and they're also available online so that other publishers, including publishers in Canada, can learn from the success of The Globe and Mail.