Sir, I will answer your question, but perhaps I should just clarify that when a publisher shares news links onto Facebook, people may see these news links in their own feeds. They click, sir, and then they go back to the site, and then they can build that direct relationship with publishers. One of the key things we have heard from publishers, in fact, is that they want to be able to develop that direct relationship with their readers and their potential customers. By redirecting traffic back to them, we enable them to do that.
If I may say so, sir, it's also not that different, for example, from maybe—