We are already hearing about just such communities. These media already exist. They would simply like to have some form of equity in terms of ad revenue sharing, specifically.
People find their news on social media, especially Facebook. Advertisers know very well that it's easier to advertise on Facebook, because your rates are very competitive and you reach a large portion of the customer base.
Don't you think that the demand from print media to revisit the model a bit and share advertising revenue is legitimate?