Mr. Shields, thank you for the question.
The two terms seem related in the sense that both speak to increasing the visibility of Canadian programming or programming services.
“Discoverability” perhaps is a broader term. From my perspective, “showcasing” speaks more to thinking about when you log on to a home screen or something like that and you have the showcase of programs that are being displayed or advertised. To me, “showcasing” has more that promotional element to it; “discoverability” is a broader term.
My view is that showcasing, in some respects, would be one way to increase the discoverability of Canadian programming or programming services.