I think you've really well characterized the distinction I've been drawing between programs and undertakings. I think the issue of discoverability is not a new one; it's just that the context of being online and the context of being on social media platforms is a new one in the sense of what it means to promote and create visibility for Canadian content on these platforms.
The way in which we've done it in traditional media is different than the way we're going to do it, I would posit, in the context of social media. It may be as simple as making sure that among.... If you think of Spotify, there could be Canadian playlists. When it comes to social media platforms, how we ensure that there are Canadian choices among the vast array of choices that you have in front of you is, I think, the appropriate one for a regulator to make over time.
You can't crystalize those sorts of things in legislation, because we couldn't have contemplated the Internet when the Broadcasting Act was put in place, and we couldn't imagine the evolution of the business models for streaming services and social media platforms either. It is the very job of the regulator to figure out what is appropriate at a particular point in time, because as circumstances and business models change, so too would the need for regulatory adaptation. I think flexibility is key in such a rapidly changing environment.