Mr. Shields, thank you for that question.
The short form is yes: The difference is between the individual and the program. Again, I think the intention is not to deny the fact that these services are used in a variety of ways. That is what makes them so challenging to deal with from a regulatory perspective. The question that this committee is grappling with is where the appropriate line is, in terms of ensuring that they make a meaningful contribution to the broadcasting system while also recognizing that lots of people post different kinds of content to these services that isn't really cultural content in the purest sense of the word.
Again, I don't want to underplay the work that the CRTC will have to do in giving that effect, but it's also why I would highlight that it's important that it be done in consultation with the folks this is going to impact. It's important that creators have their say in that. It's important—to your point, Mr. Shields—that social media services have their say in that as well, in terms of actually bringing forward a regime that, if the discoverability power remains in it, will work for everybody at the end of the day.