Thank you for the question, Ms. Harder.
The goal is ultimately to increase the visibility and promotion of those creators. That is the starting point, in the sense that we know that many of these services are used by Canadians to connect with cultural content they want to consume and artists they want to follow.
The goal, again, is.... Look, I certainly appreciate how you're using the term “organic”, but I would submit that there are complex factors that go into that question. Again, the goal here is to insert a cultural policy objective into the mix.