Thank you, Chair.
The amendment that is before us, then, which Mr. Manly has brought to the committee for consideration, essentially is asking these different content generators, these creators, to determine on their own, to check a box to say, “Yes, I'm CanCon approved” or “No, I'm not CanCon approved”, and then they would check another box saying, “Yes, I wish to have the government's dictatorial algorithm applied to me” or “No, I don't wish to have the government's dictatorial algorithm applied to me”. This then, of course, would determine whether or not they're going to be shown the favour of being discovered, if they do meet the Canadian requirements. If they don't meet the Canadian requirements, then it's claimed by Mr. Manly—and I believe by the other members at the table from the government side—that they're fine. They'll be left alone.
That doesn't work. You can't have one artist in first place, in terms of their discoverability, or in other words, how often they're seen by the general public or the viewers who would look for them. They're in first place, and then someone else who meets the requirements, makes the grade, is going to be bumped up to first place. You can't have two at first place. It doesn't work. I played sports as a kid, and I never knew that two teams could come out in first place. That just wasn't a thing. Perhaps Mr. Manly could expand on that and show me how that's possible.
To my knowledge, if something is going to be bumped up to first place, then that original thing that was at first place has to be bumped down to second place, and so on and so forth. If you have certain artists, certain creators or certain content providers who are meeting this requirement to be “Canadian”, as determined by the government, and then you have other creators who are not meeting the criteria to be “Canadian”, then you inevitably have some who are being bumped up and some who are being bumped down.
This amendment that we're debating does nothing to protect content creators or digital first artists. My question, through you, Chair, if you would be willing to allow Mr. Manly to respond, is this: How can you have two content generators both exist at first place?
If I'm understanding him correctly, he's stating that this amendment would not result in the downgrading of one creator in order to promote another. I fail to see how that's possible. I think in order to bump one person into first place, someone has to drop down to second place. This means very quickly, then, this algorithm that the government is putting out there is going to determine who gets to be at the top and who has to fall to the bottom, which is a form of favouritism.
It's picking winners and losers. It's determining which artists get to succeed and which artists unfortunately have to fail, which artists can be discovered by Canadians and which artists have to be pushed to the back room. Last I knew, artists weren't asking for this. The government likes to say in the House of Commons that artists are wanting this bill, they need the support of the government, they need to be dictated to, and they need these algorithms that are going to bump them up or bump them down in terms of their discoverability.
I've talked to a lot of creators. None of them have said that. In fact, they've all said quite the opposite. They've said, we want the government to get out of the way. We're quite capable of thriving on our own. We've managed to be able to successfully put our talent out there for the world to enjoy and elicit an audience. Of course, as Canadians are watching them.... I should mention that it's not only Canadians but 90% of the audience of most creators in Canada are beyond our borders. That's amazing. They're enjoying phenomenal success. Kudos to them.
They're not telling me that they need the government to intervene. They're not telling me that they want the government to pick winners and losers, to choose favourites or to determine whether or not their content is Canadian enough to be in the first frame on someone's computer screen or have to drop down to frame 27. They're not telling me that.
I feel it's important to state that because the heritage minister in the House of Commons has advised me to speak with creators, and he has referenced a number of niche lobby groups that he has talked to, so I feel it's important to report back to the committee that I have gone and spoken to many of these creators who are doing phenomenal wonders for themselves and are generating content that Canadians are really enjoying and able to engage with.
These individuals are very successful on YouTube, not just in terms of being able to provide content that Canadians enjoy and like—and it's not only Canadian but a world-wide audience—but also in terms of being able to generate an income for themselves.
Because they're growing an audience organically and because they have that audience, then of course there are companies that wish to advertise on their channels. Those companies pay in order to do that, which allows these artists or these creators to generate a bit of an income. It's phenomenal. It's absolutely amazing.
We're talking about more than 25,000 Canadians who are able to generate a full-time income of more than $100,000 a year because of their incredible success on YouTube. They did it all on their own. Imagine that. They did it all on their own, without government support, without government getting their hands in there.
We're talking about individuals who are not only remarkably talented in whatever their craft is that they're putting on YouTube for others to enjoy, but who are also very savvy when it comes to entrepreneurship and being able to market themselves.
All that to say that I wanted to make sure the committee knew that I have had conversations with many of these individuals, as I was advised to do, and certainly, they are reporting to me that they don't really want this legislation. They don't want the government to put algorithms in place that would meddle with their business and what they're doing online, and the way that they function as creatives.
All that to say, coming back around, my understanding of Mr. Manly's amendment, based on what he said, is that it would require that these creators, those who are putting content online, check a box, and that box would either be, yes, they want to be considered within the algorithmic scheme, or, no, they don't want to be considered within the algorithmic scheme. If they decide yes, chances are they have already gone through the approval process for CanCon, which, for the sake of time I won't go into today. I'll leave it for now.
Maybe then they have CanCon approval, so they would check the box and say, yes, I want to be considered for just exactly how “Canadian” I am, and then that would, I guess, give permission for them to be bumped up or bumped down in terms of their discoverability, but that same box could also just be left blank and I guess those content creators would not be considered by the algorithm. That is what I understand Mr. Manly to be proposing.
He seems to be proposing that if you leave the box empty, if you don't choose to have it checked, then you're left unaffected. You just get to exist without being bumped up or bumped down, but coming back around to the main point here, I just don't see how that's possible. If you're going to bump up those who check the box, then inevitably, those who didn't check the box or who don't make the cut are going to get bumped down. You can't have two people in first place. It just doesn't work.
I mean, imagine watching the hockey playoffs if two or three or four teams all came in first place. It just doesn't work. Someone has to be second. Someone has to be third. Someone has to be fourth. That's just the nature of the game. If checking the box moves you up to first place perhaps, then if you're someone who didn't check the box maybe you got demoted to page 27 of the platform. We're still dealing with a significant problem here, then, in terms of censorship, accessibility and discoverability.
These artists deserve better. Their voices deserve to be heard. We have heard from experts who have said section 2(b) of the Charter makes sure that someone enjoys freedom of expression, freedom of belief and freedom of opinion. It is freedom of speech. That freedom of speech and freedom of expression covers two things. One is the freedom to be able to express your ideas or have them be known. Second is the freedom to be able to access someone's ideas.
There are two things going on there, then. An artist does have the right and should have the freedom to put their ideas out there. As a viewer, I should have the right to be able to see, access or read those things or listen to that content.
By preventing that—or censoring that, I should say—the government would actually be infringing upon our Charter rights as Canadians because it's the government determining to what extent something can or cannot be said, to the extent that something can be discovered or not discovered. It is this hindrance, not only of the expression being put out there, but also this barrier to the expression being found and enjoyed.... It is wrong. It is just so wrong to go in that direction.
My question still remains. I am wondering if Mr. Manly can help me understand. If creators and content generators have to pick which box to check or if they want their content to fall under the guise of the algorithm or not, how does that work for two creators to both come in at first place? How does it work that you could somehow remain not impacted by this amendment or by the legislation as a whole if you leave the box blank, in terms of being considered by the algorithm?
I am looking for some clarification there, through you, Chair.