I'm a producer, and I've produced lots of different documentaries and films. In the process of doing that, afterwards, I've sold documentaries to CBC or to provincial broadcasters that are regulated under the CRTC and the act. When I submit a program, they ask me to fill out a form as to whether it meets Canadian content criteria or not.
If it doesn't meet Canadian content criteria, then it doesn't count towards what they're broadcasting as Canadian content, but it gives me the option of doing that. I fill out the forms—it's a fairly easy process to do—I submit them to the CRTC, I get my certification and away I go.
That's the idea behind this. It's just to have an opt-in. I guess if it conflicts with something that's already been passed, then that might create some issues in terms of the CRTC figuring out how that would work, but the idea is to have an opt-in system so that people who do want to have discoverability can have that option. Then you would have something for those online undertakings to ensure that, for people who do want to be recognized as Canadian content on their platforms, they show Canadian content in that process. Maybe that pops up a little Canadian flag on the side. Maybe it's when they're suggesting that if you like this, you might like that, or maybe it's an opt-in for users of that platform.
Currently, when I watch stuff on social media, I have no idea where it's produced. I can search YouTube under search words to find out if perhaps it was made in Canada, but a lot of producers don't bother putting tags in to say where their productions were made.
I'm just thinking about a system that could work for users of the platform to find Canadian content and for producers of Canadian content to be more easily found by people who want to support Canadian talent.