That's exactly how the system works, actually. The number of productions that get produced in this country for the traditional broadcasters by producers.... It's about 90% to 95% of the same people who produce over and over again. To break into that system is very difficult. It's actually a small number of commissioning editors who determine what gets commissioned in this country by CTV, Global or any of the provincial broadcasters, or CBC, so it's a difficult thing to break into.
I just want to correct Mr. Waugh, as I've spent a very small amount of time in community radio. I actually worked on hundreds of TV episodes in the broadcast industry. I've produced and directed documentaries of my own and commissioned documentaries. I have worked in artist management and done record deals, international deals, international licensing agreements for artists who have succeeded all across the planet. I've done very well through the CanCon system, which helped them finance tours into the United States, because they could afford to get in a van and drive across the States based on the money they made in Canada by having radio play in Canada.
There is a system in place that is stacked towards companies that work very closely with the big broadcasters. I have produced lots of films that have just gone on to YouTube or on to my own pay-per-view through Vimeo, or other avenues. I have other things that are licensed here and there in other parts of the world. When I have had a broadcaster pick something up, then I go through the CRTC process of certification. It's a fairly straightforward process.
In terms of the comments by Mr. Ripley about how the social media could work with this, well, when you upload a video to YouTube, you can set a number of tags on there. I can say my name, where it was produced and what the key subject areas are. I don't know if anybody here has done web design, but it's a pretty straightforward process to add another line in there asking if this is Canadian content and if you have a CanCon, a CRTC certification number. When you're doing searches online, on YouTube, it would simply say, “Are you interested in Canadian content? Click here.”
These kinds of things can be done quite easily through web design. It's not rocket science anymore. I did do some work in computer engineering as well, way back in the day. It's not a black box. It's not a huge problem.
Those are my comments. Thank you.