Thank you, Mr. Waugh.
The impetus from the government's perspective in terms of providing the CRTC with this discoverability power with respect to, again, Canadian creators, recognizes that social media can be a very powerful tool for helping individuals find and connect and discover new artists and creators. The impetus is simply recognizing the powerful role they can play.
Again, I am going to be cautious on presupposing the outcome of those regulatory proceedings at the CRTC, but the goal at a simple level would be to say, okay, when you're on a social media service and you're researching.... I don't know. Pick a genre of music that may be of interest to you, whether it's country or whatever, Mr. Waugh, because you're from the west—