I appreciate that. In all of these sectors here are people who really want to get back to work. That's the balance. It's the people with the desire to get back to work. But they know they have to do it safely, for themselves and for the people around them.
You can't put a price on this. Those kinds of investments in shows help share our culture, our language and our stories. You mentioned that a number of times. I suggest to you or anyone that if you were to ask anyone in the world to name a number of Canadians, artists would be on the short list.
Can you tell us how this is going to help? By supporting artists and having those stories out there in audiovisual and music as well, how is that going to help our position in the world and what people think of Canada?