It is profitable because we have a cultural industry. That industry is profitable, and it brings in money. Aside from that, there is a serious problem in Quebec, just as in Canada. I am talking about intellectual poverty.
All you have to do to see this is look at social networks. Parliamentarians who use social networks can see that intellectual poverty is a real issue. There are two pills for overcoming intellectual poverty: education and culture.
Authors help in that respect by imbuing our population with culture, so that people can have a better life, develop their creativity and intelligence, and be able to tackle complicated issues through thinking that is not simple, that is also complicated. That mostly comes from literature. Literature is produced by authors.
There you have it.