That's a really important question. When you start talking about copyright, it quite quickly gets into detail.
For a small company like mine, trying to track small individual users in colleges, universities and K-12 schools across the country, monitoring for infringement, monitoring for payment for use of resources, and then bringing individual actions against those people if infringement happens is an absolute impossibility. I don't have the capacity to litigate at the Federal Court, the Federal Court of Appeal or the Supreme Court of Canada.
Our properly constituted collective is Access Copyright. It represents us in those transactions, making simple access affordable, and making the importance of compensation to the rights holders also simple. It's taken care of easily and affordably.