You lowered the average, but you recovered nicely afterwards, and so much the better.
What I am getting at is how important investing in culture is, and you talked about that.
We just completed a study on Bill C‑10, where we were trying to showcase the value of our artists and content creators. We often hear the rhetoric that artists are living off grants and not bringing in any money. But that is completely false.
I would like to hear your thoughts on this. You said that investing in culture is profitable in terms of the big picture. However, that message is not getting across.