Sure. Thanks for the question.
I think it's just a matter of time and we're in it for the long haul. Just as, when this first started, people would say “I'm not wearing a mask to the theatre”, now we're all saying “It's fantastic to wear a mask to the theatre.” It will take time for the fear to subside, particularly among the baby boomer-plus generation, who, as many know, with their disposable income form the majority of the theatre-going audience.
We are doing a lot of work for students, for the under-30s, all of which comes with a different pricing structure, but yes, there is going to be a slow, gradual return to a full house.
We believe it's there, but it may come in 2024. When we say we're in it for the long haul, then, we're definitely in it for the long haul when it comes to reduced seating and trust and confidence, and the way we understand that everybody is vaccinated or the fears subside.