You talked about advertising, and I feel that Mr. Girouard will perhaps want to give us his opinion on the subject as well.
Mr. Hinds, the federal government has been patting itself on the back a lot about the $30 million it has invested in the media across the country. It says that this will provide the media with the help they need and will give them some breathing room, especially regional media. We know very well that it is clearly not enough.
It has also been mentioned that the government is investing a lot in digital advertising, which clearly means going through the tech giants. The result has been that there was almost nothing left for regional media. The figures that came out last year allowed us to confirm that. This year, we are learning that almost nothing has changed in that regard.
What would you like to tell the government about its way of buying digital advertising in regional media, given that we are talking about several tens of millions of dollars a year?