I appreciate that. As you say, it's not just the people on stage; it's the people who are supporting them, the whole industry in general.
Again, I've been to countless shows through Drayton theatre in St. Jacobs and other theatres. We talk about the experience; it's not just someone coming to the theatre. Maybe you could elaborate briefly on the restaurants and the shops and what they're adding to the economy. You mentioned the $12-million budget getting stretched to a $60-million impact just in our region alone. Maybe you could expand on that and how important that is.