To quickly answer the first question, which concerned how this affects other types of revenue, such as box office revenue, I'll share the example of our festival, the Festif!, in Baie-Saint-Paul. We obviously have box office revenue, which constitutes our core revenue, and our bar revenue, which is the revenue from the sale of beer and non-alcoholic beverages. In small communities, such as Baie-Saint-Paul, there's no accommodation available, so we organize campgrounds on site. We generate substantial revenue. However, when things aren't as busy, we can't set up campgrounds, and we lose this revenue. We lose rental income from food stands, for example, or merchandise stands. There's all this revenue on top of the box office and bar revenue.
There are several short-term solutions. I spoke about the assistance for innovative initiatives provided by the Société de développement des entreprises culturelles, or SODEC. A number of festivals have submitted an application. This type of program, which provides new money, focuses on innovation. It asks event organizers to rethink their approaches. This has enabled us to keep a number of people employed. We've run micro festivals, which are small-capacity festivals. This funding made up for our loss of box office and bar revenue.
We can also talk about increasing grants. I'm thinking of the program implemented to compensate for the loss of box office revenue. This model could be applied to festivals. It could involve introducing a percentage increase for existing grants, similar to what was announced, to compensate for some of the loss of box office revenue. I'm thinking of building communities through arts and heritage, or BCAH, a Department of Canadian Heritage program. For example, if I have $75,000, the government could increase its support by 10% or 15% automatically for festivals that have already submitted an application. The government could establish funding so that new festivals and festivals that couldn't access the Department of Canadian Heritage support would be able to access it for the next few years.
There are different approaches. Some models have worked. You have already implemented a very effective emergency assistance program at Canadian Heritage. There are measures in place, so a basic solution would be to maintain and improve them. We can also talk about compensation for the loss of private income. There are different approaches. We shouldn't talk about figures, but rather about an analysis procedure, so that the funding—