Festivals have a huge impact in the regions. The benefits, especially the economic benefits, are obviously considerable.
This goes beyond economic benefits. Take the example of our festival in the small town of Baie-Saint-Paul, near Quebec City. A festival is often a very important promotional showcase for a region. Many young people discover the city through the festival and they'll want to return. People regularly find Baie-Saint-Paul so outstanding during the Festif! that they decide to come and ski there during their winter break. This idea of promoting the regions through our festivals is very important, in my opinion.
On top of providing economic benefits, festivals are a source of pride for communities and the public. Dozens of loyal volunteers return each year. Young people also do internships at the Festif! and at all festivals in Quebec. Festivals are an important way to engage communities. The social benefits are considerable.
Most festivals, especially festivals in the regions, work with people in the regions, such as brewers—