There's much to do. One kind of focused opportunity, as we mentioned, is to declare June as Canada Moves month. Our idea was that we're already implementing a community engagement initiative called the ParticipACTION community better challenge, which is trying to find the most active communities across the country.
That initiative is already being funded and invested in by the Government of Canada. What we'd like to do is leverage that opportunity to provide up to $10,000 in grants to up to 2,500 organizations, a $25-million one-time commitment to be able to resource those local organizations to kick-start re-engagement in their local programming. What we would do is leverage the opportunity that we already have in the market with communities, so now let's just resource the local organizations to be able to actively participate, attract and engage people in those local programs as part of the ParticipACTION community better challenge.
Our expectation is that the benefits of that kick-start will be far-reaching well beyond June and our community better challenge. Those organizations will have the ability to continue to re-engage local community members in their programming.