I think there are two things we could do to support these local organizations. First is to ensure that we have some consistent messaging across the country and that's where our public education campaign recommendation comes in.
Every jurisdiction has used different guidelines or has communicated the guidelines in different ways. Quite frankly, Canadians are confused to some extent on what they can and can't do, where they can and can't go, what programs they can enrol in and how best to enrol in these programs and still be safe and abide by public health guidelines.
There is some work to do to provide some leadership and continuity around messaging to ensure that Canadians understand what they can and can't do.
I think the second thing, as I mentioned, is to support these local organizations. One of the key aspects is that they're dependent upon registration fees for their livelihood. Those registration fees have obviously dried up, so we need to re-engage Canadians in those programs. I think Canadians will be a little more resistant to going back and registering in those programs because of being isolated for such a long time.
Our recommendation is to create this platform, this month. We can use that as a way to re-engage and spark interest in local programming again by providing financial support to allow local organizations to provide free programming for the entire month and to be able to invite people back into their programming.