Thank you very much for the question.
I commend your involvement with the National Arts Centre. It's great to see you supporting arts and culture, but the government also has a role to play regarding not only financial support, but also the statutes and regulations implemented to ensure the vitality of our cultural and media industries.
Measures like the ones you mention—advertising investments that can be made in our Canadian media—are one way of supporting the sector. I agree with you, and we're looking at how we can do more. In particular, I think the fact that municipalities removed public notices from most local media also dealt the sector a serious blow. All levels of government need to do more, the provinces—