I agree with you.
I think podcasts are going to take over from radio stations. You're right; when you come across a podcast that you like, you do subscribe. That's one of the new emerging players we're seeing in the marketplace, with podcasts, right now, attracting more listeners than radio stations do. It's consumer choice. That's the other one people have forgotten. The consumer will decide what they want to hear or listen to, and that will drive the market where it needs to go.