I appreciate that. Most of the weeklies in my riding are on digital platforms as well. They have transitioned, and they use both. Sometimes the weeklies are mostly digital and print very few. There's a lot of that transition, but I don't think the money is coming that way.
I think the money, as you have written, is probably 15% to 20% of what people would have been talking about a year ago. When that deflated number of $100 million shows up, how are we going to deal with moving to the next level, as you want to talk about, and I believe rightly so? Where do we have to go next, other than the CBC getting out of advertising? What else do we need to do?