Unfortunately, Canada and other countries have lagged far behind in implementing measures to ensure that the ground rules are the same for national stakeholders, by which I mean national companies, and international ones, meaning the web companies.
We've lost decades by doing nothing about the tech giants, by taking a romantic view of the marvels of the Internet. And of course a state of affairs was allowed to establish itself, one from or which it is now extremely difficult to extricate ourselves.
If we are to succeed in making up for lost time and doing damage control on the current state of affairs, efforts will have to be redoubled. I believe it requires an urgent intensification of collaborative work with other countries because this erosion of the media structure, which has hit Canada hard, is also affecting all democratic countries.
The bottom line is that I think this challenge should have been addressed much earlier. The real challenge will be to redistribute the resources that have captured the attention of people who will henceforth be online, meaning just about everyone. Rather than doing that, we are still working within older models.