The Internet makes the individual the curator of his experience. They can choose to watch videos on Instagram or TikTok. They can watch streaming services like Netflix. They can look for free. They can go for a paid subscription, etc. These are all possible. The critical fact is that it is the individual who chooses what they are going to see.
The traditional model of both print and broadcast programming or content is that it's a push. You get what they're offering, and that's all you get. You can switch from channel A to channel B, but you cannot choose what's going to be on channel A.
We get to choose now. We have a vast choice of products and services. We get to choose what we want to watch, when we want to watch it, how we're going to consume it and on what platform, etc. These are hugely freeing and liberating and individual self-realization steps that are critical, I think, to the kind of society we want to eventually have.