I think what we need to understand about content in the grand scheme of things is that opinion is cheap. It doesn't cost a lot to produce. I can rip off an opinion column in an hour and a half about an idea I have.
I think what is really more important is something that the witness from the FPJQ mentioned. He cited some information around the costs of production of a simple story or a slightly more complex story or an investigation. I had a chance to look over that information over the weekend and was quite surprised by it and thought it was a really good piece of research to actually identify for Canadians that good news and quality journalism cost money.
As for opinion, I'm interested to hear what people think, but I don't surmise that it is the be-all and end-all, because there's a lot of context that often gets omitted in opinions and people aren't properly informed by just thinking about what an opinion columnist says.