I don't know, but I do know what it looks like today and I see loyalty, trust and engagement with audiences being lower than they've ever been. That started, I would argue, with the media doing things differently, but it's certainly lost at least 10 points in the latest Angus Reid survey with the perception that the media are in on something that the government is doing.
Again, way before I was a radio talk show host who was paid to have opinions and perspectives, I was that journalist who took great pride in nobody knowing what I thought of anything. There was such a strong sense of neutrality and asking tough questions. I couldn't fathom what it would be like to go to work every day knowing that listeners thought my company—it doesn't matter if it's left or right, in answer to the colleague earlier—was taking money from the government. I'm sorry.
Mr. Waugh, I don't know what it would look like, but I wish we had the opportunity to see it, because I think we would have found innovation and adaptability much more quickly.