You usually get a rather good response from them, because they are people who like the media in general, the news media. I know you've been working hard for years in this area, and it's interesting that you have brought some numbers.
You told us earlier about the Gandalf Group study and the question of public trust in the media. We can see that trust hasn't completely disappeared. There's still a lot of hope, there's still a way to turn the tide in the relationship between the public and the news media. What do you think the media industry should do? How should it behave to regain the public's trust? As a follow‑up question, if governments were to have a role to play, what should that role be, and what should it be limited to?