Madam Chair, committee members, thank you so much for the opportunity to present a few thoughts. I think my remarks time to five minutes and 15 seconds, so I'll try to get them succinctly delivered.
Gosh, time has flown. I chaired the predecessor to this committee in 1988, the Standing Committee on Communications and Culture. Albeit very late, it is good to be back.
It's a challenging time for some in the media. Many observers saw this coming from concerns in the 1980s and beyond over media ownership structure, erosion of local newsrooms, technological convergence, and the impacts of the Internet and social media.
Should Canada's news sector hold a conference or forum on the future of the media? Well, why not? The more voices and perspectives, the better.
Asking if the government support this forum implies that taxpaying Canadians should pay, yet again, for more hand-wringing about the media. I am not for this. I don't necessarily accept the supposition that Canadian media are in trouble because they're underfunded by the government.
The government has nothing to do with this. The media are in trouble because they did two things: First, they bet on a modernized definition of journalism that backfired and lost audiences, and second, they whistled past the graveyard as the Internet and social media developed the technology to migrate content and revenue away from the media, which was entirely predictable, given the behaviour of large Canadian media organizations.
I have recently wondered where the media would be today if the federal government had done nothing—no local journalism initiative, no journalism labour tax credit, no enhancements to the periodical fund, and not even embarking on the Online News Act. Does any of this—or all the money in the world, for that matter—nudge the media toward innovation, adaptation and change?
For generations, three clear boundaries existed in journalism: There was reportage, an accurate, unbiased, neutral, factual chronicling of what happened; there was editorial commentary, featuring opinion and perspective and the expression of diverse and divergent opinions and voices; and for those media that could afford it, there was investigative and in-depth work, which often revealed wrongdoing, forced accountability and advocated change.
The legacy media and their wire services intentionally blurred these distinctions and decided that agenda-based journalism would replace balance, factuality, impartiality, a freedom from ideology and bias, and a divestment of personal opinions and agendas. With this came a laser-like focus on social justice, climate change, drug use harm reduction, intersectionality, race, colonialism and gender politics. The media became so preoccupied with allyship that they stood up for and defended certain causes rather than scrutinizing and reporting on them.
Not surprisingly, this change in journalism challenged the public's traditionally high level of trust in the media. In part, people no longer believed that the media were in it for them as neutral observers dedicated to truth, and a rational response for news consumers was to vote with their feet and seek alternatives. At the same time, the Internet had developed with astonishing pace and scope, and by the second decade of the 2000s, social media flourished, consumer choice was vast. The legacy media struggled for audience, advertising revenues migrated and the die was cast.
Then why does the government today bear responsibility for the media's miscalculation? If this were a crisis, like rebuilding a destroyed hospital or vital infrastructure, by all means the government should step in. However, the roles and functions of journalism and the modern media are still evolving. They're being redefined. There's a risk that government gets in the way by subsidizing inefficiency and not incentivizing the necessary change. Even the legacy and the new media lobbying for government money, and accepting it, does little to enhance confidence in their independence or reliability.
Does government funding pay for better journalism? Does it restore credibility and trust? Does it create new models for telling our stories and delivering important information? Does it drive toward financial sustainability, or simply postpone the inevitable?
Government funding does not incentivize news organizations to make better decisions. It does not compel the media to make subscriptions viable or to develop micro-subscriptions so that consumers can pay as they go, nor does it advance philanthropically supported journalism, donor/member funding models, or non-profits.
President Ronald Reagan famously summarized an old political joke from the 1970s by sarcastically observing, “The nine most terrifying words in the English language are, 'I'm from the government, and I'm here to help.'”
I respectfully suggest that policy-makers carefully examine what, how and who they are trying to help in this case.
Thank you very much.