That's a good question.
It's safe to say that in the French-language market, there are really only two or three broadcasters: Quebecor Media and Groupe TVA, Bell Media's Noovo, and Radio-Canada. The latter has succeeded in establishing itself as a very present voice in the lives of francophones, particularly those outside Quebec, for whom it is really the only broadcaster that is present.
Regarding CBC, many of our supporters have told us about the programs they have historically held dear. Lately, however, CBC has had to compete for advertising revenue, in large part due to the public broadcaster's underfunding. Because of this, we're seeing programs that are a little more commercial in nature, that are less in keeping with the traditional nature of CBC and perhaps less popular with the public.
That's why revising CBC/Radio-Canada's mandate is so important. We need to refocus CBC/Radio-Canada on its public mandate of reporting the news to the public. CBC/Radio-Canada's mandate can be described in three words: inform, enlighten and entertain.