Mr. Bibic, earlier I asked you a question with a long introduction. I'm going to make my introduction a little shorter and give you some answers that you gave me in response to my very simple question earlier.
Imagine if the government were to invest more in advertising on traditional media—that would already provide a big boost—and that the web giants were called on to contribute so that the market was fair for both them and traditional broadcasters, and that the regulatory burden was lighter or at the very least adapted to today's reality, as broadcasting undertakings have been asking for a long time.
Mr. Bibic, we know that news isn't profitable, but we also know that regional news shapes the identity of the regions in Quebec and Canada. We also know that when we stop talking about hyperlocal stories, our hyperlocal presence completely disappears, and phasing out the news threatens the regions' identities.
You have a responsibility in that regard. So if we balance the market to ensure that we level the playing field for everyone. Knowing that news is not profitable, many fear that the cutbacks that have already been made at this time will be irreversible and that you will decide to invest the money you recover elsewhere.
Are you prepared today, Mr. Bibic, yes or no, to assure Quebeckers and Canadians that, once the current crisis's problems have been resolved, you will reinvest in regional newsrooms in Quebec and Canada and not cover news in the regions remotely, as you are currently doing?
Can you make that commitment to Quebeckers and Canadians today?