Thank you for the question.
I would start by saying we are continuing to lower wireless prices each and every day, to the point where our prices are fundamentally lower than they are in the U.S. In fact, I appeared on March 18 in front of INDU, and we established all those facts. I'm sure the transcript is available.
Just this week we launched a new service at very low prices called No Name Mobile. It is going to better serve customers who are in the market for lower-priced cellphone plans.
As it relates to dividends, there's an important fact that gets lost when we have a discussion on Bell dividends. We're very unique. Forty-six per cent of our shareholders are individuals who rely on that dividend. About 70% of employees at Bell are also shareholders. That's very unique. The individual shareholders who invest in Bell, the individual Canadians who invest in Bell, like the dividend, and we're supporting them as well along the way.
Fundamentally, we need to come to grips with the fact that, if we don't have Canadian companies that grow, that invest in critical infrastructure like ours and that create jobs, we're going to have a massive problem in the country. That goes for media as well. We should be having a discussion broadly speaking—because we have the right forum for this and the right individuals here—on how we can fix Canadian media. Without a Canadian broadcasting system, there will be no news, except for maybe the CBC. We need to—