If the macroeconomic circumstances that we operate in are extremely difficult, if the regulatory environment is particularly difficult, if competition has increased—which is a great thing for consumers, but that also means that prices are going down—every company will have to adjust to that kind of environment.
Netflix is eight times bigger than Bell. Disney is seven times bigger than Bell. Amazon is 63 times bigger than Bell. They compete directly against us and generate more revenues in Canada in streaming than we do, and they have to contribute nothing to the Canadian media industry. That's what we should be talking about, actually.