We did. We invested significantly more. That's why we have 35% more news correspondents today than we did in 2023. That's why we launched Noovo Info to serve the francophone viewer in the province of Quebec and elsewhere. That's why we now have journalists in 10 provinces, all 10 provinces, whereas before we didn't, and we spent close to $300 million producing news—significantly more than the requirements. It's how we're doing it that's different.
We're generating efficiencies behind the camera—