I think it's exactly what CBC should be doing and Radio-Canada as well: launching, for example, local podcasts, which we just did, with seven local podcasts in specific towns across the country so that there's local news produced by the local...the people who live in the community.
That will be the power—podcasts, FAST channels, Gem— all of those tools to make sure we're reaching those Canadians.
As I said, 80% of our news is coming from outside of Toronto and Montreal.