Absolutely. This is my favourite subject.
We have absolutely blown it out of the court on a show called Street Cents, which is now running on TikTok. If you'll remember, 25 years ago, it was a TV show produced out of Halifax, Nova Scotia. Today it has been rethought and reimagined, and millions of kids are using it. It's fantastic.
What I'm really delighted to talk about is what we're doing for the Olympics and the Paralympics this year in Paris.