The advertising industry is also under extreme pressure. We've seen a decline in traditional television and advertising. At CBC/Radio-Canada, we've also been able to increase our digital advertising but nowhere near at the same rate. You've heard the digital pennies versus linear dollars analogy.
All of us are looking at how we produce the same amount of content and how we deliver the same amount of information in more efficient ways. To Mr. Champoux's question, how do we transform the way we produce the content so that it's more efficiently done rather than at the higher costs of the past?