It's not just Hockey Night in Canada. It's sports in general. One of the ways we reach Canadians is through amateur sports. We are the only broadcaster showing the hundreds and hundreds of amateur athletes—female athletes and para athletes—and giving them a platform.
When we talk about Hockey Night in Canada or the playoffs, it's fantastic. We have over a million viewers tuning in to CBC. To say CBC television is no longer relevant...it is the only place where Canadians can watch the hockey games they love for free. Remember that. Otherwise, it's behind a paywall.