When we do these trade missions, we select certain types of subsectors of our creative sector. We can focus on gaming or audiovisual and businesses that are oriented toward these sectors, and we match them with others. Sometimes it's the performing arts. It can be the whole range of creative sectors.
What we've seen if it's the performing arts, for instance, is that companies will then come back and will have made arrangements for touring for the companies.
We've seen tremendous successes on the gaming and interactive digital media markets, which are extremely interesting for Canadian companies abroad. Our talent is recognized, and we've seen these companies coming back with tangible deals that they've made around the world with new partners.