Thank you, Mr. Chair. You mean I have 6 minutes 25 seconds, since my friend Mr. Noormohamed gave me his remaining 25 seconds.
I thank the witnesses once again for their presence at the committee.
I'm going to continue talking about exporting, because I find it interesting. It was one of the subjects I wanted to discuss with you. I find this topic very interesting because it's one of the concerns that comes up quite regularly from organizations. We don't export our culture well. We're just getting by here, in today's market, so you can imagine the enormous costs involved in exporting. Yet it can become extremely profitable.
I just want to highlight something that comes under the heading of collaboration, a notion I value enormously. This winter, we were contacted by a small export company called h264, which was on the verge of closing its doors. The company was in financial distress. It was just about the only company exporting content, films, shorts and documentaries abroad. There were no others left. It was the only company doing it. The disappearance of this company meant that we would no longer be able to export our content. We met with the company's representatives. I then contacted the department, and the company's situation was resolved. I thought that was fantastic.
I thought back to other organizations, including the Canada Media Fund, Telefilm Canada and the Toronto International Film Festival, who talk to us about the issue of exporting content, which is extremely important for the vitality of our industry. These are extremely interesting sources of revenue, and we shouldn't deprive ourselves of them.
In addition to the h264 company, for which I'm extremely happy, representatives from the Toronto International Film Festival came to meet with us to present a great project, which is to organize a major trade show to attract foreign buyers, producers and people from the film industry to Toronto to meet our artisans here. It seems to me to be a really economical way of presenting our content to people without having to travel abroad.
Have the folks at the Toronto International Film Festival approached your department about this? Have you shown any openness to supporting them in this? How will this work out?